JEDMITFM V4 N1 –March 2012 -Table of Contents
P01 | An Empirical Study on Factors Influencing Marketing of Annual Maintenance Contract of Air-conditioners in Tamil Nadu, India
Reena Roy, Dr. P. Vaijayanthi, K. A. Shreenivasan, R. R. Arun Kumar SASTRA University, India
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P02 | Brand Loyalty in Insurance Companies Sancharan Roy, (B.E., MBA) Assistant professor, St. Joseph's College of Business Administration, India
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P03 | Development of Employee Engagement Programme on the basis of Employee Satisfaction Survey
Dr. Susan Abraham SCMS School of Technology and Management, Kerala, India | PDF |
P04 | Utilitarianism in CSR Reporting: The Maximum Good for Stakeholders
Dr. L. J. Chaarlas Associate Professor in Commerce St Joseph’s College(Autonomous), Tiruchirappalli, India Ms. Noorunnisha, Assistant Professor in Commerce Holy Cross College(Autonomous), Tiruchirappalli, India | PDF |
P05 | An Intelligent Decision Making Architecture for Banks: Business Intelligence and Knowledge Management Systems Integration
G. Koteswara Rao and Shubhamoy Dey Information Systems, Indian Institute of Management, Indore, M.P, India
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